Marketing & Onboarding

This page is written for total beginners — the friend who has never bought a token in their life — andfor creators who want a real strategy to grow one. If you're onboarding people, share this page. If you arethat person: welcome, you're in the right place. Read top-to-bottom, or jump to the section you need.

Part 1 · Understanding Furnace

What is Furnace, in one sentence?

Furnace is a place where anyone can create a token in about a minute, and anyone can buy or sell it instantly — with the rules enforced by code instead of a middleman.

What is Furnace, the longer version?

Traditionally, launching a coin was hard: you needed developers, a liquidity budget, exchange listings, and a lot of trust from strangers. Furnace collapses all of that into a single page. You fill out a short form, hit launch, and your token is live and tradable the moment the transaction confirms. There is no presale, no gatekeeper deciding whose token is allowed, and no hidden team allocation. Everyone — including you — buys from the same automatic pricing machine starting at the same moment.

Think of it like the difference between opening a physical store (permits, lease, staff, inventory) and opening a stall in an open-air market that already has thousands of shoppers walking by. Furnace is the market. You bring the idea; the infrastructure is already there.

Why does Furnace exist?

Two problems. First, launching was too hard for normal people with a good idea or a strong community. Second, most launches were unfair— insiders bought cheap before everyone else, or the team could pull the liquidity and disappear (a "rug pull"). Furnace is designed so that the rules are the same for everyone and the most common rug — pulling liquidity — is impossible after graduation, because the liquidity is permanently burned.

The words you'll see (in plain English)

Don't memorize these — just skim, then come back when you hit a word you don't know.

• Wallet — your account. It's like a bank login you fully control. We recommend a browser wallet like MetaMask or Rabby.
• Seed phrase / recovery phrase — the 12–24 words that back up your wallet. Whoever has them controls the money. Write them on paper, store them offline, never type them into a website.
• Robinhood Chain — the network Furnace runs on. Fast and cheap. You just need a little ETH on it to pay tiny network fees.
• ETH — the currency used to pay for trades and network fees.
• Token / ticker — a coin someone created (e.g. FORGE). The ticker is its short name.
• Bonding curve — an automatic pricing machine. As more people buy, the price rises along a set curve; as they sell, it falls. No order book, no waiting for a buyer.
• Liquidity — the pool of ETH backing a token that lets people buy and sell. More liquidity = smoother, less jumpy prices.
• Market cap — the total value of all the token's supply at the current price (price × supply).
• Supply — how many tokens exist in total (e.g. 1 billion).
• Graduation — when a token gets popular enough, it "graduates" and its liquidity moves to Uniswap (a big exchange). That liquidity is then burned so it can never be pulled out.
• Uniswap — a large, well-known decentralized exchange where graduated tokens keep trading.
• Slippage — a small buffer so your trade still goes through if the price moves a bit while you confirm.
• Gas — the tiny network fee you pay to do anything on-chain.
• bps (basis points) — a way to write small percentages. 100 bps = 1%. 1000 bps = 10%.
• Rug pull — when a team abandons a project and/or drains its liquidity, leaving holders with worthless tokens. Furnace's locked liquidity (no withdraw function exists) prevents the liquidity version of this.
• Custodial vs non-custodial — non-custodial means you hold your own keys and funds. Custodial means someone holds them for you (like a bank). Furnace is non-custodial for trading; the reward-claim flow is briefly custodial until you sweep funds out.

How a wallet actually works

A wallet is two things: a public address (like an email address you can share so people send you tokens) and a private key / seed phrase (like the password, except it can never be reset). The single most important rule in all of crypto: never share your seed phrase. Anyone who has it can take everything, instantly and irreversibly. Furnace, MetaMask, and every legitimate team will never ask for it. If someone does, they are scamming you.

Part 2 · Buying, selling & reading tokens

Getting started in 4 steps

1. Get a wallet. Install MetaMask (browser extension or phone app). Write down your recovery phrase on paper and store it safely. Never share it with anyone — not even us.
2. Add a little ETH on Robinhood Chain. You only need a small amount to cover network fees and your first buys. Start small while you learn.
3. Connect. On Furnace, click Connect Wallet in the top-right. If you're on the wrong network, it'll offer to switch you — accept.
4. Buy or launch. Open any token to trade it, or hit Launch to create your own.

Understanding the bonding curve (with a simple example)

A bonding curve is just a formula that sets the price based on how much has been bought. Early buyers get a lower price; as more ETH flows in, the price climbs. Nobody has to "match" your order — the curve always quotes you a price and fills instantly.

Example, simplified: imagine the first buyers get tokens at $0.0001 each. As people buy and the market cap rises toward the graduation target, the price rises smoothly with it. If people sell, tokens go back into the curve and the price steps back down. This is why buying early is cheaper and riskier, and buying later is more expensive but the token has already proven some demand.

Price, supply & market cap

These three are linked: market cap = price × supply. A token with a huge supply can have a tiny per-token price and still a meaningful market cap. Don't judge a token by its price per token alone — a $0.0000001 token is not "cheap" and a $5 token is not "expensive" on its own. Look at market cap to compare tokens fairly.

What graduation means for you

When a token's market cap reaches its graduation target, Furnace automatically moves its liquidity to Uniswap V3 and locksthe liquidity position forever in a locker with no withdraw function. In plain terms: the trading pool becomes permanent and cannot be pulled by anyone, including the creator — but because it's locked (not burned) it keeps earning the pool's swap fee, which is split between the creator and the protocol for life. Graduated tokens keep trading on Uniswap like any established token. Graduation is generally a bullish signal — it means real demand pushed the token over the line.

How to buy your first token

1. Open a token page from Explore.
2. On the Buy panel, type how much ETH you want to spend (or tap a quick amount).
3. Check the "You receive" estimate. If you want, adjust slippage (leave it default when unsure).
4. Click Buy and confirm in your wallet. When the transaction confirms, the tokens are yours.

How to sell / take profit

1. On the token page, switch to the Sell tab.
2. Enter how many tokens to sell (or use a percentage of your balance).
3. Review the ETH you'll receive, click Sell, and confirm.
4. The ETH lands back in your wallet. You can take partial profits at any time — you don't have to sell everything at once.

How to read a token page like a pro

• Chart & price — the recent price action. Green up, red down. Don't chase big green candles.
• Market cap & graduation progress — how close the token is to graduating.
• Holders — how many different wallets own it. More, well-distributed holders is generally healthier than a few whales.
• Links — the token's socials and its address on explorers like DexScreener/GMGN. Verify these match the official project.
• Fees & distribution — where the creator directed the fees (their wallet, buyback & burn, liquidity, or a split to people).

Part 3 · Launching your own token

The launch wizard, step by step

Hit Launch. The wizard is broken into clear steps. Here's what each one does and how to choose well.

1. Identity. Name, ticker, description, and image. This is how traders recognize your token everywhere. Pick a memorable name and a clean image — first impressions matter more than you think. Add your socials so people can find your community.
2. Economics. Choose your total supply. Market-cap targets stay the same across supplies — only the per-token price changes — so pick whatever number feels right for your brand. Optionally enable staking.
3. Curve. Choose a profile (below) and fine-tune the starting and graduation market caps. The starting cap is the curve's floor and always sits below graduation.
4. Fees. The total trade fee is fixed at 1.50%. Choose where your share flows (see fee section). This is where you can route rewards to your team.
5. Review. Confirm every value. Optionally add a developer buy to buy some of your own token at block one. Nothing here can change after launch.
6. Forge. Connect your wallet and deploy. It costs only gas — there's no platform launch fee. The action is irreversible.

Choosing a curve profile

Understanding the 1.50% trade fee

Every buy and sell on the curve pays a fixed 1.50% fee, split like this:

The developer buy

On the Review step you can optionally send some ETH with your launch to buy your own token from the curve at block one. The wizard shows roughly how much of the supply that buys. This is a normal, transparent way for a creator to hold a position — everyone can see it on-chain. Keep it reasonable; buying a huge share can scare off other traders who worry you'll dump on them.

Part 4 · The marketing playbook (for creators)

Launching is the easy part. Getting people to care is the real work. Here's a practical, no-fluff playbook.

Before you launch: nail the narrative

• One clear idea. People should understand your token in one sentence. If you can't explain it fast, tighten it.
• A reason to exist. Meme, community, product, or cause — pick your angle and lean all the way in.
• Visual identity. A strong name, ticker, logo, and banner. Consistency across your token page and socials builds trust.
• Set up socials first. Have an X account and a Telegram/Discord ready before launch so momentum has somewhere to go.

The reward-routing superpower

Furnace lets you route your creator fees to real people by their X or GitHubhandle (or any wallet). Use this as a growth engine:

• Pay your artist, dev, moderators, and early promoters automatically — on-chain, forever.
• Offer a fee split to a well-known community member or creator to bring their audience.
• Fund a community treasury handle that pays for memes, contests, and marketing.

The magic: you don't need anyone's wallet up front. Add their handle, and Furnace reserves a wallet for it. They claim later by logging in — which means you can promise real, verifiable revenue-share to people who haven't even joined yet.

Launch-day checklist

1. Double-check name, ticker, image, description, and links in the live preview.
2. Decide your fee direction and reward splits in advance.
3. Keep your developer buy modest and transparent.
4. Post the token link everywhere at the same time — coordinate so the first hour has energy.
5. Pin the official token address in your community so people don't buy fakes.
6. Be present. Answer questions live for the first few hours.

Growing after launch

• Show up daily. Dead chats kill tokens. Consistent updates keep a community alive.
• Celebrate milestones. New holders, volume records, graduation — make them events.
• Reward contributors. Use fee splits and contests so helping your project pays.
• Be transparent. Talk about your holdings and plans openly. Trust compounds.
• Collaborate. Partner with other communities and creators; audiences overlap.

Common mistakes to avoid

• Overbuying your own token and dumping it — the fastest way to lose trust.
• Fake hype and paid bots — experienced traders spot it instantly.
• Going silent after launch — momentum is a fire; it needs fuel.
• Promising price — never guarantee returns. Focus on the project and community.
• Ignoring safety — one hacked social account can destroy everything. Lock down your accounts.

Part 5 · Staying safe

• Never share your wallet's recovery phrase or private key. No real team will ever ask for it.
• Bookmark the official Furnace URL and only use that. Scammers clone sites.
• Tokens are created by users. A token being on Furnace is not an endorsement. Do your own research.
• Only spend what you can afford to lose — prices can go to zero.
• Double-check the token address and links before buying; verify against official socials.
• Be skeptical of DMs, "support" that reaches out first, and offers that sound too good to be true.
• Use a separate "degen" wallet with limited funds for trading new tokens, keeping your main savings elsewhere.

Part 6 · Frequently asked questions

Is Furnace free?

Launching costs only network gas — there's no platform launch fee. Trading pays a fixed 1.50% fee split between the protocol and the creator pool.

Do I need to be technical to launch?

No. If you can fill out a form, you can launch a token. The API exists for developers who want to automate, but the wizard is for everyone.

Can the creator rug me by pulling liquidity?

After graduation, no — the Uniswap liquidity is locked forever in a locker with no withdraw function, so it cannot be pulled by anyone (it stays locked but keeps earning fees). Before graduation, trading happens on the bonding curve, which no single party can drain. Always still do your own research on the people and narrative.

What is $FURNACE?

The protocol token. A portion of every trade's platform fee (0.10%) is used to buy back and burn $FURNACE, making it deflationary as volume grows.

Someone I don't know routed fees to my handle. How do I get them?

Go to /claim, log in with the matching account (GitHub today; X support rolling out), connect your own wallet, and click Claim to my wallet. Gas is sponsored, so you don't need to pre-fund anything.

Where are my rewards held before I claim?

In a wallet Furnace reserves for your handle. This part is custodial — your funds are safe and always claimable, but they live in a Furnace-managed wallet until you sweep them out.

What's the difference between market cap and price?

Price is per token; market cap is price × total supply. Compare tokens by market cap, not by the price of a single token.

Why did my trade need slippage?

Prices move as others trade. Slippage is a small buffer so your transaction still succeeds if the price shifts slightly between clicking and confirming.

Ready?

Start by exploring live tokens, or jump straight to the launch wizard. Learn the mechanics in Getting Started and Fees, or automate launches with the Launch API.